Four Tips for Indie Music Success

If you constantly blame shortfalls on managers, agents, and everyone else not getting product into the right hands, the following tips are not for you, skip to right brain indie. If you actively create business opportunities for yourself, here are 4 tips just for you, you indie beast.

1. You Can't Know Everything
Embrace that fact. The entertainment world is vast, so create niches. Become an expert in specific areas. Collaborate with other experts who have different niches than yours to help growth. Creative juices flow when teams collaborate, which brings hidden expertise to the table. Have an open attitude towards collaborations.

2. Remain Flexible (To an Extent)
It's important to have goals & objectives that keep your drive alive, but collaboration calls for flexibility. When working with individuals who have different ideas, unlikely thoughts will emerge that would be impossible to plan for. Roll with it.

3. Successful Collaborations Take Time
Be patient. Expect months to years to build a creative community. Take full advantage of social networking sites that are specific to business such as Linkedin. Use networking sites to explore what unique specialties jump off the page.

4. Don’t Be Selfish
Becoming selfless is essential in today’s industry. Share contacts. Remain eager to connect people. It might even lead to more contacts for you. Trouble starts when you constantly seek credit. Let it go. More will be gained than lost by being helpful.


HOOK HOOK HOOK HOOK HOOK

Hook is the term you'll hear most often in the business of commercial songwriting. (Well, maybe not as much as "Sorry, we can't use your song," but it's possible that the more you hear about hooks now, the less you'll hear "we can't use it" later.)
The hook has been described as "the part(s) you remember after the song is over," "the part that reaches out and grabs you," "the part you can't stop singing (even when you hate it)" and "the catchy repeated chorus." Some of the world's greatest hook crafters are jingle writers: how many times have you had a jingle stick in your mind? Here are several categories of hooks.

Structural Hooks

In this category, part of the structure of the song functions as the hook. The most common is the "hook chorus." It repeats several times during the song, and it should contain the title or "hook line," usually the first or last line. The chorus is almost universally referred to as "the hook."

Instrumental Hooks

There are melodic phrases in songs that may not be part of the vocal melody, yet stick in our minds as though they were. In the last line of the chorus of The Beatles' "Something" after "Don't want to leave her now, you know I believe and how. . ." is a melodic guitar figure that we think of whenever we think of the melody, though there's no lyric over it. If we heard that figure by itself, we'd be able to "name that tune." The repeated riffs or loops that introduce and run beneath Stevie Wonder's "Superstition," Michael Jackson's "Beat It," and Jay-Z's "Can I Get A…" are also great hooks. Always think HOOK HOOK HOOK.